Online Marketing

The Search Engine is the core of any online marketing strategy. It's how the online world explores cyberspace, and the avenue through which your website will receive the most visitors. This means that your business has to be the preferred answer for the questions users asks search engines, through "keywords" or "search terms".

The trick is learning how to use keywords in your online content, and – with 80% of search engine users not looking beyond the first page – using these keyword combinations to make sure you're as close to the top of a search return as you can be. Plus, you need to use them in a way that pools the right people – would you rather 10,000 visitors, with only 1000 of those interested in your product, or 3,000 visitors who are all interested in your product? [Read More]

Effective SEO is a delicate balance of all these aspects – and more – and you simply can't afford to ignore the need for your online business to address it, or not have the right people and tools to search-optimise your online content. Luckily, we've got the packages to launch your business high into those top Google ranks!

Site Energiser & Site Energiser Pro are minimum 12 month programs that will gradually see your website rise through the relevant search rankings, increasing the traffic to your website. Achieving search engine success does not happen overnight, but requires a dedicated effort of keyword targeting, link building strategies and directory submission to establish your website as highly relevant against the keywords most often used by your customers.

Site Energiser Pro

The Site Energiser Pro is a comprehensive 12-month program designed to allow you to focus on your business knowing that your search engine optimisation is in good hands.

Getting your website to perform better on search engines such as Google and Yahoo! is called Search EngineOptimisation (SEO). It's an involved, ever-changing process incorporating two fundamental goals; relevance and popularity.

The first phase of the program involves taking a detailed look at your business matched with an in depth review of search engine activity in your industry to provide a target list of keywords that are going to drive qualified customers to your site.

With this information we'll analyse your website and current search engine performance. We'll then deploy a strategy for optimising your website for the chosen keywords. This will involve changes to the underlying code, generally without impact on the existing look and feel of the site. Our professional copywriters will prepare copy that's not only effective for your 'real' visitors but is working also towards increasing the relevance of your site to the search engines.

You'll be receiving regular reports from your dedicated account manager as well as constant reviews of your sites performance. We'll also review the useability of your site to ensure that those new visitors to your site will become customers.

Of equal importance to the structure of your site is a link-building strategy. The PlanetDomain team will secure links on other popular, relevant websites. Inbound links are picked up by search engines and are viewed as a 'referral' to your site - increasing your PageRank and boosting your search result.